Are you looking for tips to increase blog traffic? Wondering how to boost the visibility of your blog that you have just started? It is important to drive traffic to your blog to widen its reach and achieve your blogging objectives. However, with your blog’s analytics showing a dismal number of visitors, you need to adopt proven strategies and employ tried and tested tricks to drive traffic to your blog.It is important to drive traffic to your blog to widen its reach and achieve your blogging objectives. Click To Tweet
Your blog is a message to share, connect, create, and inspire. It is a tool in your hand to influence opinions, convey product details, write reviews, make a marketing push, and help others learn more. Blogging allows you to earn money as you convey the message you want in an inspirational way. But your ability to influence others through blogging or monetize posts depends on a lot on the reach of your blog.
There may be great content on your pages but unable to drive traffic to your blog. Viewers may not be coming as you have expected and you desperately look to increase the visibility of your blog. Let’s find out how you can increase blog traffic, improve your blog power, and achieve the goals of starting a blog.
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1. Choose The Content-Type
A blog is a message and it is the content that it contains decides the efficacy of your message. Keeping focused on a particular niche or limited subject drives your specialty better among readers attracting them to your posts than going all out for everything under the sun. A blog is a personal statement and its theme reflects your specialization, which is key to define your leadership in the segment. Present yourself as an expert source of information.
You get more visibility once you are considered a leader in a particular niche and readers will look at you on issues there. It helps drive traffic to your blog. If you are new into blogging, staying confined to a single niche enables better SEO and get traffic to a new blog.
2. Select The Right Topic
To attract readers to your blog, select topics that are trending on the internet. Even if you publish a quality, attractive blog post with a topic not relevant to present conditions, it may not look attractive to many. But if you choose something that readers scan through to know about or read online, having a post on that is sure to drive traffic to your blog.
Look for topics on using online tools, such as Google Trends to know how relevant something you are planning to write on. Find out the most-searched keywords and the most shared hashtags to guide you on choosing a topic capable to attract more readers. Don’t forget to add an eye-catching title.
3. Get Your Language To Work
It is not only what you communicate but also how you communicate is important. Your language should be clear, simple, easy to understand, and able to provoke thoughts. But good content lacks appeal when language and grammar mistakes are inhibiting your efforts to increase blog traffic. Even if you are an expert in the English language, you tend to unknowingly make errors in the flow of writing. This could be costly unless you double check your blog posts using online tools, such as Grammarly, for error-free content.
Grammarly helps make your language clear and effective. It weeds out redundancy, suggests potential errors, highlights misspellings, brings out alternatives, and provides all possible support to make your writing look professional and feel lucid. Check more about this digital writing tool and how it can help improve your language, an essential factor in increasing the visibility of your blog.
4. Be Innovative in Style
A unique look and exclusive feel could be your gateway to the popularity and drive traffic to your blog. You may select a particular type of writing, start with questions, go for listicles, include infographics at your discretion, or add images as you like. You may write like a feature story, ask recurrent questions, or keep the blog informative with the latest statistics.
Whatever style you follow, have it consistently, and give a personal touch. This facilitates the development of a discrete identity and establishes your leadership in the eyes of netizens. Let readers familiarize themselves with your style of writing and feel attracted to its exclusive presentation with a sense of belongingness. Reader-friendly style and attractive content presentation, thus, empower you to allure and increase blog traffic.
5. Use Links and References
Having good content is not enough. Readers have a predilection toward authentic content and knack to see the facts and figures backed by trustworthy sources. If you are including any statistics, do not forget to add the source. Also, make sure the source is reliable and well admired. When making a claim, provide research reports or quotes from recognized books, persons, or institutions to buttress your assertion.
Links can double up as authentication through references as well as backend SEO. Search engines scroll through links to find out new websites and index them. Inbound links on a page and those outbound to high-quality websites let search engines rank you on a higher pedestal. The higher is your ranking, the more is the likelihood of driving traffic to your blog.
6. Promote Through SEO
SEO or search engine optimization is the lifeblood of online promotion. It helps your blog rank higher in the search, increases the visibility of your blog, and bring more traffic. However, resort to only legitimate SEO practices. Here are some tips to focus on.
Incorporate long-tail keywords, which are the heart of SEO promotion. While selecting keywords, pay attention to current trends and identify the most searched phrases that come at the end of your Google search page.
Let your main keyword get a place in the title, headline, and URL. Use it in a natural way inside the text distributed – at least 10% – evenly throughout the post. Having linked keywords in metadata and tags is a prerequisite to drive traffic to your blog.
Link anchored texts within your blog post. If you have a featured image, add the keyword in the description or caption to help increase blog traffic.
7. Use Online Tools
There are a number of open-source and licensed tools are available to improve the quality of blogging. Use these tools generously and take your blog writing ability to the next level, a factor immensely helpful to increase the visibility of your blog. Take the example of Grammarly digital writing tool. It comes both in free and premium versions. You got a real-time chance to check, improve spelling and grammar. Simultaneously, the tool boosts your page with suggestions to improve on various areas pertaining to writing and language. This ranges from style, tone, readability, and selection of words.
You may download the Grammarly extension for Chrome or web-based editor, or Grammarly MS Word to find our language and grammar errors and take corrective measures while uploading your posts on Blogger, Salesforce, and WordPress. It also sends weekly insights on grammar, use of words, spelling, etc, with tips to help you become a better writer, the first step to drive traffic to your blog.
8. Promote Through Social Media
The landscape of digital marketing has transformed with the arrival of social media. This allows the blogs to go viral soon, widen their reach, extend the audience base quickly, and come to the notice of people much faster. Make the most of it by linking your blog to social media to increase traffic to your blog.
Start posting the short summaries and snippets of blogs with follow-up links. Ensure the summary message is attractive enough to entice targeted readers. Post it to different groups and engage people responding to your posts. Regularly share posts, old or new, on social media. Join online communities and forums to answer queries raised there and drive traffic to your blog through links posted.
It is important to find and engage influencers on social media. Start a social media discussion involving them and comment on their posts. The interaction ensures your blog catches the attention of those who follow such influencers. This helps increase the blog traffic.
9. Make A Clutter-Free, Mobile-Friendly Design
If you are serious to increase traffic to your blog, focus on making the blog clean and free from clutter. A simple and easy-to-navigate design appeals more than a superfluously decorated and complex template in inviting readers to your blog. No doubt, the look and feel are important. But, at the same time, the audience does not prefer the bells and whistles. As they don’t prefer such designs, they won’t like to visit it or stay on it longer and this inhibits traffic to your blog.
A well-designed blog is the one that looks attractive, reader-friendly, functional, and is easy to navigate. As visitors feel it quite convenient to explore different sections, they stay longer on your blog and explore more pages. This directly translates to more traffic to your blog.
Also, make your blog mobile free. The desktop is almost dead and 80% of traffic flows through mobile gadgets. So, optimize your page to load faster and a better viewer experience on smartphone screens.
10. Leverage Email Marketing
It is always important to create followers and subscribers to increase traffic to your blog. They return to your blog every time to post something to read and also refer it to others. Emails offer a perfect way to create followers and keep them informed.
So, start building a list of emails. First, you should provide an exciting reason to entice the audience to join the list. This may include a call to action, offers, competitions, opinion exchange, or any tactics to make the blog worth reading. Then, get them enrolled with their email in a convenient way.
Once you have a list, send emails with a link to your one blog post to drive traffic to your blog. Avoid sending too many links at a time.
11. Create Value for Readers
The online audience always looks for more value at minimal involvement. Keep this as central to your strategy and follow the below-mentioned tips to increase blog traffic while creating content.
- Make your blog a mix of pillar articles, how-to guides, listicles, and educational.
- Create content that is evergreen and with in-depth information.
- Use visuals to explain complex points while keeping a simple friendly tone.
- Keep sentences and paragraphs small and easy to read. Don’t let your text look clumsy and difficult to read.
- Make a post highly engaging by adding images, videos, and other appealing stuff.
- Take the help of Grammarly to check grammar and improve your writing.
Blogging is an art and the ability to extend your blog’s reach is a science. So, make learn amply from both and drive traffic to your blog. Ultimately, it is the audience that matters. If you know have any other tips that we have not covered here, please let us know. You are welcome to share your feedback.
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