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Why Websites Are Important
A website is by far the most important digital tool to connect with users, tell them about your business, and build your brand. A website is essentially your identity and the face of your business whether it’s your personal website and/or business website. Even global brands like Apple and Google need websites; they update theirs from time to time to interact and communicate with their stakeholders — business partners, buyers, sellers, consumers, etc. A pleasing layout, design, updated and crisp information, and a user-friendly interface generally make for a great website.
A brand’s website is its most trustworthy source of information. Gone are the times when people asked for business cards or retained pamphlets and brochures;today everyone is more interested in seeing your online presence. Your website lays out important and key content and information about your company’s or business’s vision, mision, goals, objectives, social media channels, etc. Your website content is also a great driver of user traffic to your business. Thus it is imperative we treat our website with utmost care and caution; if yours is an online retail website, the stakes are even higher.
Buyers and users are increasingly shopping for consumer goods like clothes, kitchen essentials, electronics, etc. online using highly sensitive information like their credit card and debit card details. On the other hand, data breaches and violations of cybersecurity and data privacy are challenges that businesses are grappling with day in and day out. According to Varonis, “data breaches exposed 4.1 billion records in the first half of 2019” (110 Must-Know Cybersecurity Statistics for 2020, Varonis.com).
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What Is Web Hosting?
The bottom line is that your users and consumers trust you and your brand. So, it is extremely important to have a website that is secure along with being functional for seamless user experience. This in turn is possible when your web hosting service provider is reliable. According to Hostinger,
“Web hosting is an online service that enables you to publish your website or web application on the Internet. When you sign up for a web hosting service, you basically rent some space on a physical server where you can store all the files and data necessary for your website to work properly.” (What is Web Hosting? Web Hosting Explained for Beginners, Hostinger.com, 2020)
In short, choosing the right web hosting company should be a priority to keep your website running smoothly and earning the trust of your consumers/users/customers. When your market image is solid, it will have a positive impact on your business. So, let’s find out more reasons to choose a good web hosting services provider or company:
1. They Are The Experts
We explained the importance of having a good website. However, simply having a website doesn’t cut it; it must be maintained. Think about your website like a car – it needs servicing and fuel from time to time and by the experts. You’ve got to give your website hosting responsibility to someone who knows their stuff. So get hold of a good and reputable web hosting service.
2. Customer Service
Your customers are the kings and ensuring they have a seamless, glitch-free digital experience is very important for your business to flourish and help you build a good image in the market. Your web hosting service provider can help ensure a positive customer experience. This means making purchases without glitches in transactions, getting smooth access to information and content that they have signed up for, account management, etc.
In case the site is down due to server issues or some of its features are non-functional, your web hosting company will come to the rescue and get it up and running. Surely, you don’t want your customers complaining.
3. Upgrade And Scale Business
A business will always be in a state of flux. If you have started something this year, chances are things won’t be the same next year because your business is growing and customer needs are changing. In order to keep up with the dynamic nature of business and the market, your website will have to undergo similar changes. Your web hosting company can help you achieve these goals by adding more features, pages, etc. and maintaining them. This also includes domain management which means you may add additional websites as an extension to your already existing website as you scale up your business.
4. Security And Safety
The safety and security of your website data and information are of prime importance. As cybersecurity is being compromised by the minute, it is becoming all the more important to have an expert and reliable web hosting service provider to do the groundwork for you. They have what it takes to ward off malware attackers, spammers, viruses, phishing scams, etc.
5. Data Storage And Management
There are several free website software providers that give you the tools to build a free website and host it free of charge for a limited period. They also offer free storage. However, this is not a good idea if you are serious about having a business and growing it. As you scale up your business, your content will increase e.g. videos, podcasts, images among others and so will your user traffic, etc. For this purpose, it is important to upgrade your storage plans as well. A good and experienced web hosting company will deliver the goods by offering you flexible plans suited to your needs.
Also, escalto.com uses Siteground web hosting. With its easy-to-use interface, it is quick and simple to set up — especially if you are starting out. We’ve had numerous issues when we first launched our website but we were able to get quick feedback from its support team as well.
A website is the face of your business — individual, corporate, small, medium, large, etc. Every business regardless of size and/or influence needs a website. Moreover, in order to have a website that is functional, responsive, and adds value to the business, it must be secure and meet all cybersecurity guidelines to protect the owner and end-user.In order to have a website that is functional, responsive, and adds value to the business, it is important to use the right web hosting. Click To Tweet
While it may be tempting to cut corners and save a buck every now and then, it’s not worth it when it comes to personal privacy and data protection. So, do not compromise when it comes to choosing the right web hosting services company that can provide you with a website that fulfills your business needs and offers your users a secure and seamless experience.
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